Consumer Study 1 and Study 2

Leader: Klaus G. Grunert

 

Address: Aarhus University
Country: Denmark
E-mail: klg@asb.dk
Telephone: +4587165007

 

Participants short name: VTT, IBA, TUB

 

Objective:
Identify market opportunities for products enriched with oat protein, to give directions to WP4 with regard to the prototype development, and to test consumer acceptance of prototypes.

 

Tasks:
Task 2.T1: Identification of market opportunities
Task 2.T2: Acceptance of product prototypes

 

Deliverables:
D2.1: Prioritized list of product categories that are, from a consumer perspective, most promising candidates for enrichment with oat proteins, to be delivered to WP4.
D2.2 : Quantitative estimates of consumer acceptance of prototypes developed in WP4, with implications for improvement before market launch.